Cell phones have quickly evolved as an essential element in the pattern of daily living. However, the content and graphics of its packaging remained technical, unable to match the product′s cultural magnitude.

The goal of the packaging was to create an experience for the buyer through the way in which the components are displayed and opened.

With fresh outlooks, gained independence, abilities with technology, and seemingly limitless potential, college graduates ages 20-25 became the stimulating target audience for the packaging redesign.