Customer Journey Mapping Overview
The infamous customer journey map. You know you need it, you’ve probably googled it, but then - now what? As a CX consultant, I do these maps all the time,...
12 Dec 2019
What does a Customer Experience (CX) Consultant Do?
A brand is an experience. This is why customer experience (CX) consultants, managers, designers and strategists are becoming more prevalent and popular amongst brands and businesses. However, the entire practice...
25 Nov 2019
What is Guest Experience (GX)?
The hotel sector is more competitive than ever. Boutique hotels, Airbnb, new technologies, local culture obsessions and much, much more raised guest expectations. Guests are able to book anything, anywhere...
04 Oct 2019
What is Customer Experience (CX)?
Today, there’s a lot of talk around customer experience. However, customer experience has been around for decades, even centuries. Now, customer experience (CX) is a key component of a brand...
12 Sep 2019
Structuring Humor for Presentations
You’re back and hopefully with your initial homework done. Now that we are familiar with our humor types and can identify the patterns, it’s time to create small humor doses....
02 Aug 2019
Getting Started with Presentation Humor
Humor is a great way to grab attention and connect with your audience. But it is also a great way to get you fired or disliked. Humor takes both the...
26 Jul 2019
Challenging Ourselves Through More Adventurous Travel
Over the years, my method for travelling shifted from big city cultural excursions to out-of-the-way adventures. This made me wonder - are others also reconsidering how they travel? Over the...
11 Jun 2019
Freeing Effects of Travel on Creativity
There’s something about travel. It erases our routines, chores and obligations, leaving behind a clearer, more creative mind. When we try to hold onto this feeling after our travels, this...
05 May 2019
If you’ve ever had the feeling we are recycling concepts over-and-over, trust me, you’re not the only one. Creating something that has never been done before is not easy in...
11 Apr 2019
Today’s Misconceptions Around Luxury
Luxury is becoming even more ubiquitous and attainable than ever. At every turn, it seems like there is a new ‘luxury’ brand or product. This can cloud consumers’ understanding of...
21 Mar 2019
The Real Top Ten Qualities of All Strategists
There are many types of strategists within the creative industry, from brand to social media strategists. Even as job descriptions differ, there are similarities in skills and requirements. I’m sure...
03 Feb 2019
Types of Strategist in Creative Industries
It’s confusing, all of these strategist positions that appeared over the last decade. When starting a creative project, whether marketing or retail, it feels like you need a strategist. But...
17 Jan 2019